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Privacy Notice

Like everywhere you shop online, DP Dream Pairs Inc. (“Dream Pairs”) collects your personal information. Think of it as our way of getting to know you better. It means your orders are processed fast and we can send offers tailored to you, for things that you’ll actually want (that pair of flats, for example). And if there’s a problem with your order (unlikely, but it does happen), it also means we can deal with it timely.

Since we have your details, it only seems fair for you to have ours. DP Dream Pairs Inc. (“Dream Pairs”) is a company incorporated in the United States. Our company address is 9500 Railroad Ave North Bergen,NJ 07047. You can rest totally assured that we’re committed to protecting your privacy and the security of your personal information. As such, we are the data controller.

Please kindly take note that we use cookies on this website. A “Web Cookie” is a string of information that assigns you a unique identification that a website stores on a user’s computer, and that the user’s browser provides to the website each time the user submits a query to the website. We use cookies on the Website to keep track of services you have used, to record registration information regarding your login name and password, to record your user preferences, to keep you logged into the Website and to facilitate purchase procedures. Company also uses Web Cookies to track the pages that users visit during each Website session, both to help Company improve users’ experiences and to help Company understand how the Website is being used. As with other Non-Personally-Identifying Information gathered from users of the Website, Company analyzes and discloses in aggregated form information gathered using Web Cookies, so as to help Company, its partners and others better understand how the Website is being used. COMPANY USERS WHO DO NOT WISH TO HAVE WEB COOKIES PLACED ON THEIR COMPUTERS SHOULD SET THEIR BROWSERS TO REFUSE WEB COOKIES BEFORE ACCESSING THE WEBSITE, WITH THE UNDERSTANDING THAT CERTAIN FEATURES OF THE WEBSITE MAY NOT FUNCTION PROPERLY WITHOUT THE AID OF WEB COOKIES. WEBSITE USERS WHO REFUSE WEB COOKIES ASSUME ALL RESPONSIBILITY FOR ANY RESULTING LOSS OF FUNCTIONALITY.


Still got a burning question? Feel free to contact us using any of the methods listed in our Contact Us section below in this Notice.


What you order speaks volumes and this helps us learn what you like. We may collect the following data about you, and we’ve explained the lawful basis (in brackets) and purpose for doing so in each case:

- In order to process the orders that you place, send you email confirmations of your order, send those packages of style direct to your door, verify your payment details, or to process returns and refunds, we may use your name, address, email address and payment card information. We ask for your mobile number so that we can call or text you about your orders, but it’s optional anyway. It’s handy when the courier can’t find your address, for example, or if there is a problem with your order (contractual performance).

- We like to keep you in the loop so from time to time we’ll send you catalogues, special offers and promotions by post and email (legitimate interests, consent) using your name, address and / or email address.

- We also use your name, address, email address and payment card information for fraud prevention purposes, to verify you are really a customer shopping for shoes, apparel, and accessories, rather than someone up to no good (legitimate interests).

- We use your name, address, email address and telephone number in order to respond to your queries and occasional complaints (nobody’s perfect) (contractual performance; legitimate interests). We may also keep a record of these to inform any future communication with us, to demonstrate how we communicated with you throughout, to ensure that we provide you with great services.

- We may use your email address, postcode and date of birth to send you survey and feedback requests to help improve our services. It helps make our products or services more relevant to you (legitimate interests).

- Sometimes, we may need these to use your name, email address and / or address to send you communications that are required by law or necessary to inform you about our changes to the services we provide you (legal obligations; contractual performance).

- When you leave a product review for us on our website (thank you), you’re given the option to provide your email address which we use to verify your review. If you provide your email address, you will be entered in to a prize draw – we use your email address to administer the draw (legitimate interests).

- If you participate in our research activities (for example, customer research surveys), we’ll use your name, email address and sometimes mobile number in order to administer the group, and your photographs to improve the products and services that we provide to our customers (consent). We’ll always let you know when we’re going to ask you for photographs and explain how they might be used.

- In order to improve the products and services that we provide, we may use your personal data to invite you to participate in market research (legitimate interests).

- If you’ve asked us to give your (and our) products a refresh through our refund, repair or warranty services, we’ll use your contact details (name, address, email address and phone number) to get in touch with you about your garments and footwear (consent).

- We like to know your date of birth – spoiler alert, but it means we might wish you a Happy Birthday with rewards, coupons, and free merchandise (legitimate interests). 

- We may use your date of birth data for fraud prevention and detection, and research purposes (legitimate interests).

- We keep records of the live chats, telephone calls, emails and postal correspondence from you so we can provide you with the great customer service and support we’re known for (contractual performance). We may also use this data when training our staff, to make sure we continuously improve that customer service (we set our goal at ‘incredible’) (legitimate interests).

- We use information about your device and how you use our website (including your IP address, device type) to continuously improve our website, to set default options for you, and to show you the correct content (for example language and currency). We may also use it to develop, test and improve the systems, services and products we provide to you by say, recording your browser’s Session ID to help us understand more when you leave us online feedback about any problems you’re having. This data is also used to prevent and detect fraud. We collect your IP address to learn more about how you use our website. IP address data allows us to analyse site usage and visitor numbers and see how our advertising performs (so we can understand what you like). We also use this information to improve our website, which makes our marketing more relevant to give you a great experience (consent).

- When you participate in a survey, competition or promotion, we use your data to run the activity. If we don’t use this data, you can’t win competitions or use promotions. Imagine (legitimate interests).

- If you work with us as an influencer, we may collect your name, email address, address, images of you (and, if you work with us through paid partnerships and your children are included in your images, we’ll collect their images too), and clothing and shoe sizes. We use your name and email address to engage with you and to administer events. We may use your address to send presents to you, and we may post your images on our own social media pages and our websites (contractual performance).

- If you upload your photographs to our websites and social media accounts (please keep them coming), these may be published on our website along with your name (consent).

- If you interact with us on social media, we use your social media username or identifier to help us respond to your comments, questions or feedback (legitimate interests).

- There may be situations where we are legally required to share your personal data, for example, when a court order is submitted to share it with law enforcement agencies or a court of law (legal obligation).

- Every now and then, we love to surprise and delight our customers by sending unexpected presents or treats. We may use your name, address or email address to do this (legitimate interests).

- If you place an order on behalf of another person (for example, if you buy a gift for another person and provide their name and address for delivery), please ensure you have obtained their permission before agreeing for them to receive marketing from us during checkout.

- If you don’t want to give us your data, you don’t have to. However, if you don’t, you may not be able to buy products from our website and catalogue, and you are unlikely to receive our great customer service. It’s your call.

2. Data We Receive

We may receive personal data from the following categories of third parties:

When you enter a competition hosted by another company and indicate that you wouldn’t mind hearing from us, for example by entering a competition hosted by another company or signing up to marketing from us, these third-party companies may share your personal information with us, in accordance with your preferences. If this applies to you, please contact the third party that you provided your consent to, or us using the information listed in our Contact Us section.

- We may receive information from market research companies to help improve your experience with us.

- We may receive data from market research companies who help us to identify individuals that may be interested in taking part in our customer insight surveys and activities. In these cases, you would have expressed your preferences to the market research company.

- If you work with us as an influencer, we may have received your information from an influencer agency.

- We may also receive data from third parties such as fraud detection agencies when we transact with you, so we can verify that you are actually you, not some (boring-shoe-loving) imposter.

- We may have obtained your information, such as name, address, email address and telephone number, if another person has placed an order under your name (for example, ordering a gift to be delivered to you).

3. Sharing Data With Others

There are circumstances where we may share some of your data with others:

- Delivery Companies / Couriers (contractual performance) - … so that your shiny new purchases can be delivered to you and so that you can return any items you’re not completely in love with, we will share your name, address, email address and phone number with delivery companies and couriers who we have carefully chosen to deliver your exciting new purchases. After your purchases have been delivered, the delivery company / courier may contact you by email you to check that you are happy with the service that you have received from them. You can read more information about these delivery companies / couriers and how they use your data by following these links: and /

- Payment and Credit Agencies (contractual performance) - Think credit card reference agencies and credit card clearing agencies. They are and We use these very reliable, very trustworthy companies to process the orders you place with us or help us in the services we provide to you. We couldn’t do what we do without them but, even so, we only give them the data they need to get the job done. This would never be more than your name, address, email address and payment card information.

- Fraud prevention partner – We use a trusted service provider in order to help us prevent online fraud and to assist with 3D-secure services. They and . This service provider may use and process your personal information such as your name, address, email address and payment card information in accordance with privacy and data protection laws. You can read more about the ways our service provider may use and process your personal information by visiting their websites listed above. 

- Marketing Agencies (legitimate interests) - We also share your name, address, IP addresses, email address and transaction history with data selection analysts, data segmentation and ranking agencies, market research companies and email marketing agencies. It sounds very complicated but these organizations help us to analyze our customer base and to identify potential new customers, to target our marketing in a way that is most relevant for you, and show you the content that is relevant to you (based on your location). In all instances, we provide them with only the data they need to perform their function.

- Upon sale of business assets (legal obligation) - In the unlikely event that our business assets are sold or purchased by another company, our customer data records will be sold too as part of our business.

- Research Companies (legitimate interests) - We care what you think so we sometimes ask outside research companies to contact you directly for opinions on our products and services (again, we’ll only give them the data they need to get this done).

- Customs authorities (legal obligation) - We may have a legal obligation to share your name and address with customs authorities in order to transfer your goods into the UK.

- Third Party Analytics: We may use third-party vendors, such as Google, who use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize and serve ads based on your past activity on the Website, including Google Analytics for Display Advertising. The information collected may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity. If you do not want any information to be collected and used by Google Analytics, you can install an opt-out in your web browser ( and/or opt out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings (

- Web Beacons: A “Web Beacon” is an object that is embedded in a web page or email that is usually invisible to the user and allows website operators to check whether a user has viewed a particular web page or an email. We may use Web Beacons on our websites and social media accounts, and in emails to count users who have visited particular pages, viewed emails and to deliver co-branded services. Web Beacons are not used to access users’ Personally-Identifying Information. They are a technique Company may use to compile aggregated statistics about Website usage. Web Beacons collect only a limited set of information, including a Web Cookie number, time and date of a page or email view and a description of the page or email on which the Web Beacon resides. You may not decline Web Beacons. However, they can be rendered ineffective by declining all Web Cookies or modifying your browser setting to notify you each time a Web Cookie is tendered, permitting you to accept or decline Web Cookies on an individual basis.  

- Data Cooperatives (legitimate interests) – We may share your name, address and details about what you’ve ordered from us with our data cooperative partners. Our partners analyze information about what our customers buy in order to help us understand your buying patterns. This helps us plan what we send you, based on what you like to buy. They also help us to ensure that you don’t hear from us if you don’t want to therefore if you’ve told us that you don’t want to receive another catalogue from us, we’ll share your information with them to ensure you’re added to a suppression list. In addition, the partners analyze what sort of products might interest you and pass your name and address to companies whose products are likely to appeal to you. You can opt out of your name and address being passed to other companies at any time by contacting us using any of the methods in the ‘Contact Us’ section of this privacy notice, or by managing your marketing preferences in ‘My Account’ when logged in to your online account.

4. Using Your Data Outside the EEA and UK

In addition to our UK and EU customer service teams, we have customer service centers in China and the US. Sometimes, when we’re really busy, your calls or emails might go transatlantic. Say ‘ni hao’ to our Chinese colleagues and ‘howdy’ to our US colleagues.

In the U.S., we protect your transferred data by using AWS. In China, we use 阿里云aliyun to secure your transferred data. In each country and process, we have secured contractual clauses for the adequate protection. Please visit and for more information on their safeguard measures.

5. Changing Your Preferences

Emails: We love to talk to you but we understand that not everybody wants to receive our emails. But remember that, if you unsubscribe, we won’t be able to send you details of our sales and offers before anyone else. If you decide you’ve had enough of us in your inbox for now, please update your preferences via any of the methods in the Contact Us section below in this Privacy Notice, or click the ‘Unsubscribe’ button on an email that you receive from us. It may take around five working days to unsubscribe you.

Posted Mailing: Thanks, but no thanks. If you do not wish to receive any further posted mailings from us, please update your preferences via any of the methods in the Contact Us section below in this Privacy Notice, or get in touch with us via any of the methods in our Contact Us section. As catalogues get printed in advance, it can take up to six weeks for you to unsubscribe. But, trust us, we’re on the case.

Third Parties: If you don’t want us to share your data with third parties, you can change this at any time via any of the methods in the Contact Us section below in this Privacy Notice. Alternatively, tell us via any of the methods in our Contact Us section.

Any other issues or queries: If for any reason you can’t update your preferences or have other queries relating to privacy, head to our Contact Us section and we’ll update them for you (we’re nice like that). Please make sure you include your full name and address, and email address if applicable.

6. How Is Your Data Kept

We use secure server technology to ensure this information is protected. Any personal information you provide to us is safely stored on secure servers.

We also use reputable third-party service providers who perform services on our behalf. Sometimes these service providers need information about our customers in order to do their jobs, such as fulfilling orders and promotions, maintaining and managing our customer database, and reporting on customer behavior and/or preferences. Where these service providers have access to your information, we require them to maintain your information in the strictest confidence and we do not permit them to use it in any way other than to help us provide you with better service.

Our IT department uses encryption to safeguard your personal information at all times. This encryption makes it virtually impossible for unauthorized parties to read any information that you send us. 

As long as you keep shopping with us, we keep a record of our friendships so far, from your first pair of our shoes to that classic belt you wear all the time. This record helps us answer any questions about your order history – or take you on a stroll down memory lane. And we know when we’re not wanted. If you haven’t shopped with us for ten years, we’ll come to the sad conclusion that we may have lost you, and delete your data from all our systems. Or you can ask us at any time – via any of the methods listed in our Contact Us section – to erase it. (We will, pronto.)

We might also need to keep your data for important legal or audit purposes, to resolve disputes, and to prevent fraud and abuse. In these situations, we may need to hold some of your data after you have closed your account.

        V. Your Rights

You have the right to be informed about how your personal data is being used. This is done, for example, through this privacy notice.

You have a right to access any personal data we hold about you and we’ll deal with any subject access request within 30 days (we never like to keep you waiting). Please contact our Data Protection Officer (DPO) using the details listed in our Contact Us section, marking your request ‘subject access request’ and giving us your name, address, and email address so we can get hold of it in a jiffy.

You have the right to ask us to stop or pause processing your data, erase your data or amend your data. Please get in touch with us via any of the methods listed in our Contact Us section if you’d like us to do any of these things, and as far as we’re able to (when taking into account our own legal obligations) we’ll make it happen. You can also amend your own personal data by accessing ‘Your Account’ on our website.

You have the right to stop receiving direct marketing. Just ask us to take you off the list, via any of the methods in our Contact Us section.

You have the right of portability over your data (i.e. you can ask us to pass the data we hold on you to a third party in machine-readable format). Let us know if you want us to do this using the details in our Contact Us section.

If you have any complaints, you can contact us (see details below) and we’ll do our utmost to get to the bottom of things. If, after contacting our Data Protection Officer you feel your complaint has not been dealt with satisfactorily, you have the right to contact the supervisory authority. The supervisory authority for data protection in the UK is the Information Commissioner’s Office (ICO) which you can contact on 0303 123 1113 or via their website at

7. Visiting Us From A Different Region

This privacy notice has been written for our customers in the UK. If you are visiting us as a resident of a different country, you may find privacy information that is more relevant to you by following these links:






8. Change to This Privacy Notice

From time to time, we may make changes to this privacy notice in order to make sure that we are providing you with the most up-to-date information. If and when we make changes to this privacy notice, we will summarize the changes in this section. If the changes are significant, we may also choose to email our customers who have provided us with their email address. Any changes to this privacy notice will apply to you and your data immediately.

9. Contact Us

If you have any questions or concerns regarding our privacy notice, your privacy rights, or would like to submit a request to:


Attn: Privacy Officer

9500 Railroad Ave North Bergen,NJ 07047

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